De Minimis Maximus - Alison Snowball - Notes on Minimal & Conceptual Art in Contemporary Canada

 

I was honoured by the invite to give a talk about my current interests, influences, and inspirations – by my friend and mentor, Keith Cole, to his Intro to Visual Culture class at Seneca College in North York – near my old stomping grounds, where I grew up.

CETERIS PARIBUS | All Things Being Equal

CETERIS PARIBUS | All Things Being Equal | Works by Alison Snowball

May 9 to June 28, 2015
The Local – 396 Roncesvalles Avenue – Toronto
With reception Saturday, May 9, 2 to 5 PM

Ceteris Paribus - Formulaic - Snowball [2015]

Ceteris paribus translates from the Latin as ‘all things being equal.’ As applied in economic or mathematic modelling — in multivariable equations, for example — the idea calls for changing one variable while ‘holding all else constant,’ allowing for the isolation of the effects of the change.

Here, ceteris paribus serves as the guiding principle for a process of working with a palette of predetermined materials and techniques. The results are Derivative and Formulaic — two new series. With each work predicated on its precedent, the Derivative series strictly applies the rule, holding content constant while media is varied in an ordered sequence. With more than one variable in flux, the Formulaic series tends to flout the law, rather than stringently follow it.

Awake Asleep Alive A Dream

Alison Snowball - Awake Asleep Alive A Dream [2014] Black White 8x10
If memory serves, I recall that I first wrote down these words almost four years ago. It was only more recently, though, that I found myself spelling them out in staples – so, I guess they have resonated somehow. It has been fun to see this work appear, this past February, in a special issue of KAPSULA magazine on the theme of “Making Love” and to see it go to a good home for a good cause, just a few days ago, as a print for Xpace’s 10th Anniversary Fundraiser.